AMAP x Fedrigoni edition / GT StudioFor this AMAP x Fedrigoni edition, I was invited to join the project as photographer with the freedom to experiment and translate the concept into imagery. My aim was to create a dreamy, atmospheric environment that reflects the idea of “traveling inward” while drawing attention to the tactile qualities of the work. 
By playing with light, shadow, and detail, I highlighted the materials and craftsmanship so the images could feel as inspiring as the design itself.

This edition was designed by GT Studio, brought to life with Fedrigoni’s responsibly sourced papers, printed by Speciaaldrukkerij Douma, with embossing and die-cutting by Hermans NL and Wostavin Stansvormen. Paper consultancy was led by Lara Hlezy, ensuring the right balance of sustainability and tactility.

Photography is often the final layer in such collaborations; the place where concept, material, and craft jumps into images that travel further than the object itself. It’s in this space that I love to work: capturing the essence of a project so it resonates with new audiences and keeps the story alive.


© The Product Photographer
2025